Storefront & window graphics · Project planning

Window lettering, frosted film or perforated graphics?

Use lettering for concise information, frosted film for a diffused appearance, and perforated graphics when a printed image with a view through the perforations fits the project. Assess both sides of the glass before choosing.

GraphixHouse FL · Updated

Separate the message from the privacy goal

Opening hours and a business name may need only a small part of the glass. A treatment room or meeting space has a different privacy brief from a retail display. Photograph the window from inside and outside and identify which areas should remain visually open.

Inspect the glass and existing treatments

Share the dimensions of each pane and details of existing tint, coatings, decals or damage. Avery Dennison’s perforated-film guidance calls for adhesion testing and application-appropriate product selection. Ask the installer to assess the actual substrate before treating a product name as a guaranteed fit.

Review the complete storefront

Design individual panes as part of one frontage, keeping door movement and the entrance easy to understand. Ask the property manager for graphic criteria and check the relevant municipality. A design proof should show the amount of glass covered as well as the printed artwork.

Compare the options.

Cut lettering

Names, hours and compact messages

Check: Readability and empty space

Frosted film

A diffused glass appearance

Check: Desired coverage and privacy at the actual location

Perforated print

A printed display with perforated viewing areas

Check: Viewing requirements and material suitability

Further reading

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